FAQ

  • What is your design process, and how is it different than other industrial design consultancies?

    We begin with a discovery phase we call Innovation Strategy — a comprehensive, insight-driven process that uncovers opportunities and defines a clear direction for design. Those insights guide Concept Development, where ideas take form through creativity and collaboration. From there, we move into Technical Implementation, turning concepts into production-ready solutions. This proven process consistently helps our clients launch successful, market-ready products.

  • What industries do you have experience in?

    Our team has deep experience across a wide array of categories: consumer electronics, housewares, medical instruments, home healthcare, health and beauty, CPG structural packaging, and toys (for humans and dogs).

  • I'm interested in making a product, but first I need to raise money to fund the design development and manufacturing. Can you help me with this?

    Yes, absolutely! We’ve created product visuals for a pitch deck for a founder’s early idea - an idea that has evolved into a multi-billion dollar company.

  • Do you work on retainer or per-project basis?

    Both are possible. We are flexible and will work with you to create a plans that meets your needs.

  • Do you work with startups or only large companies?

    We collaborate with early-stage founders as well as global brands — tailoring our approach to fit your needs

  • How will I know what consumers will want to buy?

    We can help you define the problem, gain useful insights on target consumers’ needs and preferences, and identify white-space in the market - all contributing to your products’ success.

  • After concept development, will I need to hire an engineering or sourcing company to bring the product to market?

    We are a full service product development consultancy. Our team and partners can take every product through insights, market opportunities, naming and brand design, concept generation, technical development and sourcing, packaging design, and working with factories to ensure that our clients have a completely market-ready product.

  • What programs do you use?

    We use a variety of 2D and 3D design programs: Adobe creative suite, Solidworks, Keyshot, Miro, and many more. We also use our strategy and design intent to get quality images and CMF options with AI like Midjourney and Vizcom.