Emily Moyer, industrial designer. Female design leader. Woman with shoulder-length hair and a necklace, sitting indoors with green plants in the background, looking to her right.

Emily Moyer, IDSA - Founder & Principal Industrial Designer

Portrait of Mike Poindexter, an executive level design leader. A smiling man with glasses wearing a dark button-up shirt, standing in front of a gray wall.

Mike Poindexter - Executive Design Director

With more than 50 years experience combined, our team’s work has created sales in the millions and startup client companies have risen to valuations in the billions. We develop products across a wide spectrum—from consumer electronics and housewares to medical instruments and home healthcare—always with a focus on clarity, purpose, and brand alignment.

We thrive on bringing the right creative team together and leveraging collaboration to exceed expectations.

Why “FOUND?”

Our name reflects our ethos:

  • we “find” insights that drive design

  • we help companies “found” new opportunities and product lines

  • like a foundry, we make things—beautifully and responsibly

Map of the world highlighting four locations with red pins, including NYC, east coast, London, China, and Australia, with the title "Team and Partners" at the bottom.

TESTIMONIALS

"Emily is awesome! She brought together the right mix of talent, her design sensibility, and technical knowledge to help us establish the Aura brand and successfully launch our product." - Abdur C., CEO of Aura Home

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We're a small startup with high expectations and very short lead times. On two different occasions we needed expert help with our product, and both times Emily delivered top quality results on a tight schedule. - Wayne G., tech CEO

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"Emily is incredibly communicative and flexible. Most of all, I appreciated that she is willing to push back on our own opinions! She’s the expert, and it was clear to me that she knew when to educate while still catering to our criteria." - Casey G., CEO of Hubly Surgical

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"Emily is awesome! She brought together the right mix of talent, her design sensibility, and technical knowledge to help us establish the Aura brand and successfully launch our product." - Abdur C., CEO of Aura Home * We're a small startup with high expectations and very short lead times. On two different occasions we needed expert help with our product, and both times Emily delivered top quality results on a tight schedule. - Wayne G., tech CEO * "Emily is incredibly communicative and flexible. Most of all, I appreciated that she is willing to push back on our own opinions! She’s the expert, and it was clear to me that she knew when to educate while still catering to our criteria." - Casey G., CEO of Hubly Surgical *

Solving Real Problems

As problem solvers and changemakers, we focus on challenges that solve a real problem.

Designing for Impact

Disrupting Categories

Our Design Strategy for Innovation process unlocks opportunities to create products & experiences that distinguish and deliver across multiple touchpoints.

Environmental Responsibility

What we make and how affects all of our futures. We prioritize clients that are interested in sustainable solutions.

Find out what we can do for you.

Contact Us